Swiss Association of Barbershop Singers

Brand Identity & Logo Concept

Developed the visual identity concept for SWABS, part of the official alliances of the Barbershop Harmony Society and the national organization for barbershop harmony in Switzerland. The work centered on capturing Swiss precision and pride while reflecting the warmth and camaraderie of barbershop singing. Explored logo directions and visual systems that balance modern design with musical heritage, uniting regional chapters under a cohesive national identity.