HMSHost

HMSHost is a world leader in creating dining for travel venues. They operate locations all over North America, consisting of proprietary concepts, local, regional, and national brands, and partnerships with award-winning chefs.

In 2023, HMSHost became part of Avolta AG (SIX: AVOL) following the business combination between Dufry and Autogrill. With the traveler at its core, Avolta seamlessly combines travel convenience, specialty retail, food & beverage, and duty free concepts across various travel hubs such as airports, motorways, cruises, railways, and beyond.

McFaddin Marketing operates most of their units collateral, print and digital, plus design & construction. This includes menus, menu posters, billboards, large scale banners, interior menu boards, window clings, kiosk graphics, counter cards, and promotional posters.

Little Fish Poke

Collateral for a Poke Bowl, a fast-casual "build your own" style restaurant located in Honolulu, Hawaii Airport.

Needs included: Logo, routed and dimensional sign, soffit and counter wraps, round blade sign, and digital menu boards.

Logo

Final Rendered Look

Fully Operating Shop

Activation Banners

HMSHost asked to create a banner backdrop comprising of two of expander displays side by side,
where people can post special messages and post them on the board.
These banners also were coupled with airport vouchers acting as a promotional piece for restaurants around the Memphis Airport.

Memphis Airport - "Share The Love" for Valentine's Day

Digital Art Design

Mock up rendering of the expander displays

Actual banner in use
(image taken by HMSHost staff)

San Antonio Airport - "Shots & Shoutouts" for NCAA Tournament

Digital Art Design

Mock up rendering of the expander displays

Actual banner in use - Not a clean image
(image taken by HMSHost staff)

2023 Hawaii Wildfire Disaster Materials

Drawing inspiration from an existing visual identity, our redesigned logo places the venerable Banyan tree at its heart—an enduring symbol of strength, community and shelter. Above its sprawling canopy, the words “Maui – Imua” arc proudly; Imua—“Courage, Confidence, Face One’s Fears”—serves as both a rallying cry and an affirmation of Maui’s resilient spirit.

Commissioned by HMSHost, this new emblem unites all our associates under a single visual banner. It appears across every relief collateral piece—soft-style T-shirts, weatherproof stickers, and countertop cards—each printed with a scannable QR code that guides you straight to the HMSHost Cares website for updates, donations, and volunteer information. Through these materials, we honor Maui’s heritage, stand with its people, and empower every supporter to move Imua—forward together in hope and solidarity.

Shirts worn from the Stinger Ray’s Maui team

Shirts worn from theMcFaddin Marketing 2023 Staff

MrBeast Feastables POS

Acrylic displays for MrBeast Feastables, located in shops in airports for HMSHost.

Final Rendered Look

Printed & Assembled

Google Sites

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